A case study of the clash of cultures between American marketing staff of SAP and the German software development engineers.
The moves caused uneasiness in Walldorf. Mr. Hüber, the veteran German developer, says he missed piloting projects from start to finish. Developers of traditional SAP programs, meanwhile, clashed with Mr. Agassi on how to tweak their software to accommodate NetWeaver. "They said, 'You don't tell us what to do -- we tell you what to build,' " recalls Mr. Agassi.
Naturally Mr. Agassi is American, and the German developer is, well, German.
Imagine that.
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