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Apr 21, 2011

Post-Holiday ‘Loading’ Makes Digital Books Top Format Choice in February

From the Association of American Publishers via Printing Impressions

Digital
E-Book sales were $90.3 million, growing 202.3 percent. Downloaded Audiobooks were $6.9 million, an increase of 36.7 percent.

Trade
Adult Trade categories combined (hardcover, paperback and mass market) were $156.8 million, down 34.4 percent. Children’s/young adult categories combined (hardcover and paperback) were $58.5 million, a decline of 16.1 percent

Year-to-date 2011 vs. 2010: e-Books increased by 169.4 percent, while all categories combined of print trade books declined by 24.8 percent

Religious
February sales of $48.5 million were an increase of 5.5 percent; the category year to date (January and February 2011) grew 6.1 percent to $93.9 million.

Education
Higher Education sales for year to date were $406.9 million, down slightly by 5.6 percent vs. 2010. In K-12, year-to-date sales were $173 million, declining 8.9 percent from 2010.

Professional/scholarly
Total sales for professional books and journals were $42.9 million, a slight drop of 3.6 percent vs. February 2010. Combined sales of university press (hardcover and paperback) were $6.7 million, falling 6 percent compared to last year.

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