John Edwards shares his outlook on the book industry in this interview at WhatTheyThink.com
"The silver lining for us is that as our customers look to control costs and manage inventory better, our short run offerings are attractive. By printing shorter runs more often they can chase demand as opposed to building “just in case” inventory and hoping that it sells. So instead of printing 50,000 copies they may choose to print 5,000 copies ten times, which is good for Edwards Brothers and for the customer. If a book does take off, our customer can just print more. You can always print more. You can’t print less after the fact – there is no “undo” button in printing that will erase years worth of inventory on hand."
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