Kevin Clarke's comments are especially insightful, and illuminate Quebecor's coherent operational strategy to address current market conditions.
One of the things we’re seeing is…the continued modernization and recapitalization of production assets, really based on several things. One, looking at where the market is headed, you have to have the horsepower to drive the huge book [the bestseller]...the opportunity book that comes about and has a potentially short lifespan. Second, [there is] a trend toward aggressive supply chain management, so you have a lot of smaller reprints. Much of the asset base is non-competitive in the U.S. market for that type of trend, and that’s the reason we made our investments [in the company’s production assets].
In other words, Quebecor intends to maintain sufficient capacity to hunt the whales, while fishing for minnows at the same time.
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