Declining Newpaper Revenues

From the Wall Street Journal here (subscription required)

Advertising dollars spent on U.S. newspapers and their Web sites declined 7.4% in the third quarter to $11 billion, a further sign of a deteriorating trend in print publishing, the Newspaper Association of America said.

Spending for print ads in newspapers fell 9% from a year earlier to $10.1 billion, more than offsetting a 21% gain in dollars spent on Internet-based ads, the trade organization said. Online advertising now accounts for 7.1% of newspaper ad spending, up from 5.4% a year earlier.

Losses are attributed to reduction in ads for classifieds, new home sales, autos, and help wanted. I can't imagine these revenues will ever return regardless of economic conditions.