The Social Network: Enter Heidelberg

From Printceo.com

In typically methodical fashion, Heidelberg has embraced the social media. Through these channels, grouped for convenient access here, the graphic equipment manufacturer hopes to enrich its dialogue with the marketplace by getting a better handle on what Heidelberg customers are saying to each other about its products and services.

The company wants the rest of its key customer-facing personnel to be similarly prepared, and to that end, it recently trained 150 employees at its Kennesaw, GA, headquarters to set up Twitter accounts that they’ll use as listening posts and as vehicles for response. Corporate Tweets can be perused by following @HeidelbergUS.