HARPERCOLLINS PUBLISHERS ANNOUNCES “COMPREHENSIVE BACKLIST” PROMOTION FOR PHYSICAL BOOKSTORES USING THE ESPRESSO BOOK MACHINE

Today's press release from Harper Collins highlights the push publishers are making to assure that their content is available everywhere, anytime in paper format.

"The ability to have available any book that our customers could possibly ask for is key to our vision of how to thrive in this challenging environment," said Jeffrey Mayersohn, Owner of Harvard Bookstore. "The HarperCollins partnership with On Demand Books brings us much closer to realizing that vision. This is great news for independent bookstores everywhere.""With HarperCollins making their titles available for the Espresso BookMachine, the original vision and full potential of the machine will begin to be realized. Thousands more titles will be directly available to my customers, and we will capture many, many sales which are currently lost," said Chris Morrow, Owner of Northshire Bookstore. "I hope other publishers see the potential of this sales channel and get on board. This can be a key element in the development of the bookstore of the future."

The printed book still offers value over and above the growing array of digital offerings of the same content.

Here's the video of the Expresso in operation